A large retailer that purchased a smaller competitor has discovered conflicting references for product details across various data repositories, causing confusion. Which initiative would best address the need to establish a unified and reliable source of product information across both organizations?
Upgrade all systems to a new software platform to improve data handling capabilities
Transfer ownership of product data to a centralized data governance team without merging records
Initiate a systematic plan that merges repeated records into an authoritative reference
Manually review conflicting records on a case-by-case basis for critical products
An effective master data management (MDM) approach involves integrating and reconciling conflicting records into a single authoritative view to ensure consistency and accuracy across systems. Relying solely on manual reviews, departmental ownership shifts, or implementing technical fixes without addressing core data integration does not resolve the broader issue of unified data management.
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