A marketing team is preparing a presentation for a conference. The organization requires its symbol on slides. Which approach meets brand requirements?
Use a random color for the symbol on slides to blend with changing themes
Display the symbol on the final slide to direct attention toward it at the end
Place the symbol according to spacing and color rules specified by the style guide
Let each team member position the symbol differently to encourage creativity
Placing the symbol on slides while following color, sizing, and spacing rules from the brand guidelines maintains a unified look. Using a random color conflicts with these requirements. Allowing team members to decide placement without direction can create inconsistencies. Displaying the symbol on the final slide only reduces brand presence throughout the presentation.
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What are brand guidelines?
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Why is consistency important in branding?
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What could happen if team members position the symbol differently?