An analytics team is investigating user engagement metrics, but the data at hand only captures purchasing information. Which action addresses the shortfall between the questions and the data best?
Obtain a new tool through senior management but do not detail the metrics necessary for success
Redefine project goals so that purchasing data replaces engagement metrics
Proceed with the existing purchases data and later mention the missing user engagement aspect in the final presentation
Document the gap between desired engagement metrics and current data, then specify additional resources to measure engagement
The best course is to identify the mismatch, clarify requirements, and gather or locate any additional data needed to reflect engagement. Actions that accept incomplete data or shift project goals away from engagement risk misleading conclusions, while deferring to technical teams without defining requirements fails to address the fundamental gap in alignment.
Ask Bash
Bash is our AI bot, trained to help you pass your exam. AI Generated Content may display inaccurate information, always double-check anything important.
What are user engagement metrics?
Open an interactive chat with Bash
What additional resources can be used to measure engagement?
Open an interactive chat with Bash
Why is documenting the gap between desired and current data important?