A retail company wants to analyze customer purchasing patterns to improve their marketing strategies. Which term refers to the analysis of large sets of data to find trends and insights?
Data analytics
Data entry
Data archiving
Data storage
Data analytics refers to the systematic computational analysis of data. In this scenario, the company seeks to understand customer behavior, which is central to data-driven strategies. Other options do not specifically focus on deriving insights from large datasets, making them less relevant in this context.
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