A retail company wants to improve its sales strategy by making decisions based on information rather than gut feeling. What should the company focus on to best achieve this goal?
Tracking customer purchases to identify trends.
Selecting popular items based on employee opinions.
The correct answer emphasizes that using collected information allows the company to understand customer trends and preferences, which leads to informed decision-making. Making data-driven decisions enhances the company's ability to tailor strategies that align with actual consumer behavior compared to relying on assumptions, which can be misleading. The other options lack the depth of analysis that comes from thorough data examination.
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