An organization wants to start collecting data to analyze the shopping patterns of their customers. Which of the following methods is the BEST to accurately collect this information?
Reviewing generic email feedback from customers
Distributing customer surveys on shopping preferences
Collecting information from the company's 'About Us' webpage
Implementing point-of-sale systems to record transactions
Using point-of-sale (POS) systems allows for direct collection of detailed information on customer purchases, which is integral for analyzing shopping patterns. Customer surveys may provide insights but are less reliable due to their voluntary and often subjective nature. A website's 'About Us' page and generic email feedback are not methods to collect data on customer shopping patterns, as they don't generally contain information specific to purchasing habits.
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What are point-of-sale (POS) systems and how do they work?
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Why are customer surveys less reliable for analyzing shopping patterns?
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What type of data can be collected through POS systems?