Multistate Professional Responsibility Exam Practice Question
A lawyer’s local TV commercial features large settlements from past personal injury matters alongside visuals of satisfied clients. Which answer is best from a professional responsibility standpoint?
Emphasizing large settlements in a way that suggests similar outcomes for others is inconsistent with truthful advertising
It aligns with standards if the ad directs viewers to contact the firm for more details about prior success
The message is acceptable if the figures match actual results from completed matters
It is permitted when the broadcast includes a reminder that each case differs
Lawyers must ensure that advertisements do not imply a promise of similar outcomes. Showcasing high settlement amounts can encourage viewers to believe they will receive similar results in their own cases, which misrepresents what may occur in unique circumstances. The correct choice recognizes the potential for misleading implications about future success, while the other answers do not fully address the rules against fostering unjustified expectations or merely focus on fulfilling factual documentation or disclaimers without tackling the broader concern of misleading content.
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What are the specific rules regarding attorney advertising?
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Why is it important for lawyers to avoid implying guarantees in their advertising?
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What constitutes misleading advertising in the context of legal services?