A new campaign draws concerns from reporters, who question your program’s alignment with public interests. Which action is best to maintain a positive reputation while addressing these external worries?
Send selected data about the campaign’s strategic goals, highlighting general enhancements rather than addressing specific doubts
Openly gather reporters’ key points, create a forum to discuss those points, and provide factual information on the campaign’s objectives and advantages
Advise team members against mentioning the new campaign until higher management releases a revised plan
Share a concise apology and avoid extensive details regarding the campaign’s benefits and risks
Building an open dialogue clarifies misunderstandings and aligns your program with broader public concerns. Providing clear and consistent facts ensures a constructive relationship with reporters. Issuing apologies or limiting contact without further explanation can fuel misinterpretations, and releasing only partial details can weaken trust over time.
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PgMP
Stakeholder Engagement
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