A program manager is overseeing the development of a new customer portal for a large retail company. To effectively manage customer relationships, which of the following actions should the program manager prioritize?
Implement regular feedback channels to gather and respond to customer input throughout the program.
Communicate with customers at specific stages of the program.
Focus on meeting internal project deadlines while minimizing customer input.
Limit customer involvement to the initial requirements gathering phase.
Implementing regular feedback mechanisms allows the program manager to understand customer needs and adjust the program accordingly, fostering a positive relationship. Focusing on meeting internal deadlines while minimizing customer input can lead to misaligned outcomes. Communicating only at specific stages may miss ongoing feedback opportunities, and limiting customer involvement to the initial requirements gathering phase prevents continuous engagement, which is crucial for sustained support.
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PgMP
Stakeholder Engagement
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