A program manager wants to enhance the program’s visibility and build a positive image among external stakeholders during the initial phase. Which public relations activity is most appropriate for achieving this goal?
Developing a detailed internal communication plan.
Scheduling regular meetings with the steering committee.
Implementing a stakeholder engagement survey.
Hosting a press conference to announce the program launch.
Hosting a press conference allows the program manager to publicly announce the program launch, effectively increasing visibility and shaping the program’s image among external stakeholders. The other options focus on internal communications or engagement assessments, which do not directly enhance external visibility.
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PgMP
Stakeholder Engagement
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