PgMP Practice Question
Which approach involves building awareness, generating interest, and shaping public perception of offerings?
Marketing
Project Management
Procurement
Product Development
Which approach involves building awareness, generating interest, and shaping public perception of offerings?
Marketing
Project Management
Procurement
Product Development
Marketing involves planning and executing strategies to identify and address customer needs and build brand recognition. Procurement addresses sourcing and purchasing; it does not focus on creating awareness or driving interest. Product development helps design items or services, not publicize them.
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