A company is undertaking several related initiatives aimed at launching a new product line. These initiatives include product development, marketing campaigns, supply chain setup, and customer service training. The company wants to manage these initiatives collectively to ensure alignment with overall goals and to maximize benefits.
How should the company best categorize these efforts to manage them effectively?
These initiatives should be grouped into a program. A program is a group of related projects managed in a coordinated way to achieve benefits not available from managing them individually. By treating these related initiatives as a program, the company can coordinate efforts, align resources, and ensure that all projects contribute to the overall success of the new product line.
Managing them as separate projects (Option A) would not provide the necessary coordination to achieve maximum benefits. Including them in the company's portfolio (Option C) refers to the collection of all the company's projects and programs, but does not focus on the coordination of related initiatives. Treating them as operational activities (Option D) is inappropriate because these are temporary endeavors with specific goals, unlike ongoing operational work.
Ask Bash
Bash is our AI bot, trained to help you pass your exam. AI Generated Content may display inaccurate information, always double-check anything important.
What is a program in project management?
Open an interactive chat with Bash
What are the key elements of program management?
Open an interactive chat with Bash
How does program management differ from project management?
Open an interactive chat with Bash
CAPM
Project Management Fundamentals and Core Concepts
Your Score:
Report Issue
Bash, the Crucial Exams Chat Bot
AI Bot
Loading...
Loading...
Loading...
Project Management Package Join Premium for Full Access